Wachstumsmarkt: Online-Werbung

According to eMarketer, search ad spending will reach $10.4 billion this year, more than twice as much as advertisers will spend on display ads. More importantly for Google, search ads will represent 42 percent of all advertising spending, while display ads will account for just 21 percent of all online advertising.

Techcrunch, 4. September 2008

Der Markt für Online-Vermarktung steht vor der Konsolidierung

FTD, 19. September 2008

Online beflügelt Offline

Endlich statistisch bewiesen: Studie belegt Online Werbung beflügelt Offline-Verkauf. Manager Magazin

Interview mit Google CEO Eric Schmidt über Trend im Werbemarkt

"The next big wave in advertising is the mobile internet"

FAZ, 26.05.2008